His Story

Mark Parker- Innovator behind Global Footwear Fashion Brand

Business Animals

Mark Parker born 21 October 1955 in Poughkeepsie, New York is the Chief Executive Officer of Nike. He was named the third CEO of the company in 2006.

He earned his bachelor’s degree in Political Science at Penn State University in 1977. He is married to Kathy Parker and has three children, Jennifer, Megan, and Matthew. He ran on the Penn State track and cross country teams.

He joined Nike in 1979 as a footwear designer based in its R&D facility in Exeter, New Hampshire. He became Division Vice President in charge of development in 1987, Corporate Vice President in 1989, General Manager in 1993, and Vice President of Global Footwear in 1998.Prior to becoming vice president of Nike; he served as co-president of the Nike brand beginning in March 2001.

After 10 years of work, Parker and his team launched the first “Green Shoe” that adheres to the principles of sustainability. He is also responsible for other brands in Nike’s portfolio, including Converse Inc. and Hurley International.

In 2015, Mark Parker was named Fortune’s Businessperson of the year. It was announced in June 2015 that Mark Parker is replacing Phil Knight as company chairman of Nike in 2016. Trevor Edwards (president of the Nike brand) will be filling in as CEO.

Parker points to various Nike’s ability to take input from its athletes and turn it into functional innovations as a major key to the brand’s success.  “The commitment to great design and to innovation that’s really at the core to any successful business and it’s a prerequisite to realize your great potential as a company.

10 facts that might surprise you about Nike CEO Mark Parker:-

  • Parker is well known in the art community and his friends reportedly include Eric Clapton.
  • His office is filled with art work and collectibles ranging from Nike shoes to a Jimi Hendrix guitar and a manual from an Apollo mission.
  • He often visits Pearl District art galleries.
  • In “Swoosh,” an unauthorized Nike biography published in 1991, former Nike executive Rob Strasser said Parker “had potential to run the company one day.” He was named CEO 15 years later in 2006.
  • His wife, Kathy Mills Parker, who volunteers in the community, once held the world record in the 5000 meters.

 

Major forecast of Nike:-

  • Nike revenue will grow to $50 billion by 2020, chief executive Mark Parker said Wednesday, setting an aggressive target that would expand the company’s lead over its closest rivals. Nike recorded $30.6 billion in revenue for the fiscal year that ended in May.
  • Nike Brand’s e-commerce business, now about $1 billion, will reach $7 billion by the end of fiscal year 2020, said Nike Brand president Trevor Edwards, who followed Parker onto the stage.
  • Nike Women’s, now a $5.7 billion segment, will nearly double to $11 billion by the end of fiscal year 2020, Edwards said. The category has exploded in recent years for Nike as well as its closest competitors, Adidas and Under Armour.
  • Nike has entered a partnership with DreamWorks and its newly formed technology company, Nova, said Jeanne Jackson, Nike product and merchandising president.
  • Nike is building a 3D digital design system using the Nova visualization platform, Jackson said, that is expected to improve product creation.

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